Karina Steparuk's profile

BRAND IDENTITY for FUSION


about the project

Step into the heart of Ukraine's vibrant capital with Fusion, a candle brand dedicated to capturing the essence of Kyiv. The candle is meticulously crafted to evoke the rich history, cultural diversity, and undeniable spirit of this dynamic city.
Infused with the aromas that define Kyiv's landscape, Fusion candles transport you to the bustling streets lined with blooming chestnut trees, the serene banks of the Dnipro River, and the ancient cobblestone alleyways of Podil. Whether you seek the comforting warmth of a cozy café or the invigorating freshness of a spring morning in Kyiv.

Hand-poured using premium soy wax and thoughtfully selected fragrance oils, Fusion candles offer a clean, long-lasting burn that fills your space with the distinctive scents of Kyiv.

Main goal

To show the essence of the city of Kyiv in late spring/summer. Using graphic elements and ineresting fonts. And adding some ocean spirit.

Result

In this project I added some main elements that are connected to the city, such as chestnut and the blue color as it can evoke feelings of calmness, serenity, and introspection. Also as a main font I chose "Kyiv Type Serif" that looks very unusual and captivatung.


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Designed by Karina Steparuk

BRAND IDENTITY for FUSION
Published:

Owner

BRAND IDENTITY for FUSION

Published: